Create a steady stream of income by:
Understanding how to POSE your clients so you get repeat and referral business Implementing a MARKETING strategy that brings in new clients every month
 ...and boom you'll have yourself an income you can rely on.

I know you think you need a better portfolio to make more money, but what you actually need is a better portfolio with an effective marketing strategy. So, it's great you're here because I have both for you.

Hey Family Photographer-
turn your side-gig into a real job

Imagine what you could do with an extra $6K every month

Let's be honest though...when it comes to posing, it's hard to make everyone look good and to easily flow from one pose to the next...

...and filling up your calendar is harder than you thought

I really studied posing and combined that knowlege with marketing tools that worked...

...and it changed everything. I was getting regular inquiries from dream clients that found me on Google, lots of referrals, and feedback from existing clients who were in love with their galleries! After two years years of making thousands of dollars every month on repeat, I'm now teaching other photographers to do the same thing.

Several years ago when I sent my youngest to all-day school I decided it was time to turn my side-gig into a real job. 


So if you're ready to level up your portfolio and business from side-gig to real job

by filling up your calendar with repeat clients, referrals, and new business...

When I set out to improve my portfolio, I wanted to create better classic portraits where everyone looked comfortable and natural, in addition to creating candids full of life and personality. I was frustrated that the only information I could find for families was about creating un-posed, lifestyle images. I wanted to deliver both and be great at both! 

I spent years analyzing what made a good portrait and then practiced what I learned on hundreds of families. Now I'm teaching the information I wish I could have found when I needed it, along with the marketing strategies I used so you can completely transform your business!

I can't wait to teach you everything I know

Hey, I'm Lexi


for photographers ready to go from side-gig to steady job

...and take their business to the next level

You already have some paying clients and preferably a website

You are ready to expand your business and make more money

You want to grow, but you don't know what else to do. You're posting on social media, but still not getting enough inquiries

You understand your camera well enough that you can focus on posing while you're shooting

Wondering if Family Photography Formula is right for you? This class is made for you if...

Can you check three of these boxes? If so, you're a perfect fit

consistently book more clients

You'll learn to...

Pose your clients without feeling stressed out

get natural smiles


create natural and relaxed family portraits

Want to get reviews like this?

As stressful as it was for me getting my children all ready, Lexi helped me feel calm. In such short time, on a beautiful afternoon, Lexi was able to capture amazing candids and great family photos with everyone looking and smiling at the same time, which is an art!
-Cyd V.

Lexi was so good at getting natural expressions from my girls! I am a photographer myself and have always had such a hard time getting my 3- year-old to look at my camera for a photo. I was very impressed with how Lexi was able to draw out each of their personalities and I absolutely love looking at the photos on my wall each day!
-Hannah C.

I'm in tears! They are so perfect! I've spent the last hour pouring over each one. Thank you for capturing this one moment in time...I wish it would freeze right here.
-Tamara H.

They are PERFECTION. Truly, I am so so happy with them! The lighting, the colors, the posing, it’s all exactly what I wanted. My husband hates getting photos taken and was dreading our session so much. The first thing he said when we got in the car afterward was “that was the least painful photography experience I’ve ever had. Lexi was amazing.” I’m not making that up, he seriously said that. You were awesome to work with and we love the images.

Here's what to expect...

then everything changed

Phase One-
Building a Portrait the Lexi Rae Way

You'll learn:
-How to place family members
-How to create balance
-How to direct clients before and during your session
-Tips and tricks getting natural expressions
-You'll get a copy of what I tell all my clients before each shoot for your camera bag
-You'll get a copy of my client pre-shoot questionnaire

Phase Two-
Body Language

You'll learn:
-Body language for hands, feet, heads, shoulders, knees and elbows
-How to use body language to tell a story 
-How to use body language to help subjects look comfortable and natural so you can deliver an incredible portrait
-How to spot common mistakes and fix them while you're shooting

Phase Three-
Session Flow

You'll learn:
-The exact framework I use for every session
-How to flow from one pose to the next without getting stuck 
-What to say and do to get AMAZING expressions
-How to create incredible candid images while shooting for classic portraits
-How to add variety to your gallery
-How to turn a classic shot into a casual and cuddly closeup
-You will get a copy of my session framework for your camera bag

Phase Four-
Impressing Mom

You'll learn:
-How to make sure Mom likes the way she looks and enjoys her experience
-How to work with teenagers
-How to get Dad on board
-How to deliver the gallery Mom's hoping for 
-How to create figure flattering poses for every person you work with
-You will get a copy of my client communication emails to improve your client experience, and save time

Phase Five- 
Marketing Strategies

You'll learn:
-How to get repeat business
-How to increase your referral rate
-How to attract new business
-SEO strategies I used to get to page one on Google
-Using social media to sell your services without being "salesy"
-How to grow on Instagram as a photographer
-Each student will get an Instagram account audit to improve their social media marketing


Sign up now and get my What to Wear guide totally free! (an $89 value). Change the pictures out to your own and send to your clients before their sessions. Moms will love you for it!

Work with a coach that has been there! This is not just another course you can buy and do at your own pace (and not finish). This is group coaching program with direct access to a coach that has been where you are and knows how to get you you can book more clients, make more money, and finally take your side-gig to steady income stream every month.

What sets Family Photography Formula Apart?



How long will it take me to make my investment back?

How much time will this take? I'm busy.

How long to I have access to the program?

Plan to invest 2-4 hours per week either watching the lessons, or practicing what you learned

You have lifetime access to the lessons, Slack access will be for the six-week program

If you are willing to put in the work, you should be able to make your money back within 4 months of enrollment

Send me a DM

Still have questions? Shoot me a DM so we can discuss or set up a call

6 weeks of daily support on Slack

3 live group coaching calls with personalized feedback

5 weeks of lessons on family posing and marketing strategies

Enroll Now

here's exactly what you'll get

Join now before the $500 off pre-enrollment special ends!


One Payment Of
$1500   $997

6 mo. payment plan
$270   $179 / month

6 weeks daily support M-F via Slack.

5 weeks of lessons covering family portrait posing, candid posing, family session workflow and successful marketing strategies.

3 live coaching calls where you can submit work, ask questions, and get feedback.

Fill in the blank email templates, shot list, client questionnaire.

6 weeks daily support M-F via Slack.

5 weeks of lessons covering family portrait posing, candid posing, family session workflow and successful marketing strategies.

3 live coaching calls where you can submit work, ask questions, and get feedback.

Fill in the blank email templates, shot list, client questionnaire.


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